About

This art has been in the making for years — born from the desire to create Jewish art that speaks to our generation and the generations to come. The goal is simple: help Jews everywhere connect with their faith and culture through bold, modern design.

brand with a purpose

While this journey was unfolding, my oldest son, Gabriel Jacob, was diagnosed with a rare genetic disorder, STXBP1. With fewer than a thousand known cases worldwide and little information available, my wife and I searched for answers. That search brought us back to Hashem.

There is a Hebrew expression, Hakol Letova — everything is for the best. We came to understand that our son has a greater mission on this earth: to bring faith and tradition into the homes of every Jew. As his parents, it is our duty to help him fulfill that mission.

That is why every piece in this collection is dedicated to his refuah shelema and his hatzlacha. A portion of all proceeds go toward Gabriel Jacob’s therapies and toward research for a cure, b’ezrat Hashem.

Why 613?

The Torah commands us with 613 mitzvot. These are divided into 248 positive commandments and 365 prohibitions, mirroring the human body with its 248 organs and 365 tendons. Together they form a whole — a living reminder that faith and health are deeply connected.

The name also carries personal meaning. The year I began this art, the yahrzeit of the Lubavitcher Rebbe — Gimmel Tammuz on the Hebrew calendar, happened to coincide with the secular date of 6/13. Some call it coincidence. I call it divine alignment.

From that moment, 6Hundred13 was born.